While different business improvement associations (BIAs) usually do something for Valentine’s Day, this year 16 are joining forces for the ‘Love Your City’ campaign. Annette O’Shea, the executive director at Yaletown BIA, explains BIAs from the downtown as well as other parts of the city, like West 4th in Kitsilano, Mt Pleasant and the Hasting-Sunrise’s ‘East Village’ will be participating.
‘Love Your City’ isn’t just the addition of the month-long art pieces; there’s also a contest and charitable component. People who visit the neighbourhoods and art can enter the contests by adding a couple of hashtags to their photos: #LoveYourCity and #FindLove[Neighbourhood] (neighbourhood is replaced by whichever neighbourhood you’re in, like #FindLoveGastown or #FindLoveWestEnd). Local contests will be drawn for on a regular basis while a grand prize worth over $5,000 will be drawn for at the end of the month.
FULL STORY- HERE